About

Loven isn’t your average run-of-the-mill MC. A lyricist skilled in storytelling to the beat by merging metaphors and melodies, Loven has spent the last year fine-tuning his production skills to bring to you an eclectic mash-up of razor-sharp rhymes over electronic, grime and dirty dubstep beats that promise to leave your speakers blown in 2011.


‘Breathe’, the first track off Loven’s forthcoming album fuses bass-heavy dubstep with an Asian sound to give an electrifying fusion described as ‘absolutely sick’ by Bobby Friction (BBC Asian Network). The track tells the familiar tale of confinement and not being able to ‘breathe’, something everyone can relate to on some level; in Loven’s case, it tells of the struggle of underground artists to crossover to the mainstream- ‘underground can’t drown me now so let me out I’ll breathe myself’. First played by BBC Asian Network in June 2010, way before thoughts of releasing the track had materialised, ‘Breathe’ amassed a huge following, spending 3 weeks at No. 1 on the Asian Network chart with further play by Nihal on BBC Radio 1. Now with a video to accompany the track, ‘Breathe’ is ready to explode onto the screens and airways and is guaranteed to get your head bopping to the beat.

Loven is by no means a stranger to the music scene. Spitting rhymes over grime beats since the age of 15, he soon picked up a residency at Strawberry Moons in London’s Piccadilly Circus. He became a regular on the London club scene, showcasing his skills at venues such as Equinox, Sound Republic, Eros, Ministry of Sound and Hippodrome, where he soon caught the attention of those in the industry and he went from performing at some of London’s most exclusive venues to wowing the crowds at the Regent Street Festival, taking the main stage at the London Mela and swaying a 20,000 strong crowd with his lyrical prowess at the Etnosur Festival 2006 in Malaga, Spain. ‘Teardrops’, a track written by Loven about the suffering of orphans in the aftermath of the 2004 boxing day Tsunami became an instant hit with people on both sides of the Atlantic and won a whole host of accolades including Veena V’s Top Dog (Club Asia) and Mentor My Demo (BBC Asian Network). Since then, Loven has taken some time out to develop himself as an artist and to learn how to produce and his sound has evolved from 2-step and grime to sublow, dubstep and electronic.

‘Breathe’ is the beginning of a new era for Loven and comes at a time where underground producers like Chase and Status and Nero are bringing their sound to the mainstream. Producing such infectious beats and writing his own tracks, there’s no denying his talent in a sea of manufactured bands and auto-tuned popstrels- this is one you definitely want to watch. Keep your eyes peeled; it’s time for him to Breathe…